Jul 28, 2026 2:30pm IST
‘Ramayana’: Why Sony Pictures’ Backing the Ranbir Kapoor, Yash and Sai Pallavi Starrer Is a Major Win for the Film
The trailer of the Ranbir Kapoor-starrer “Ramayana” was to be unveiled on July 24. But with Sony Pictures Entertainment coming on board as the global distributor outside India, the makers decided to postpone the release of this promotional asset.
While the excitement and buzz around the trailer continue to be at its peak among cinegoers, the epic flick has struck its biggest win with its collaboration with Sony Pictures Entertainment. The film now has the potential to be a global phenomenon and work beyond the Indian diaspora.
Vast Overseas Distribution
With Sony having one of the world’s largest theatrical distribution networks, “Ramayana” can enjoy wider day-and-date releases and better screen allocation in the international circuits. It will enable more organized and coordinated global launches due to stronger relationships with premium exhibitors, with key markets including North America, the UK, Australia, the Middle East, Europe and Southeast Asia.
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Massive Marketing Campaign
Namit Malhotra, the producer of the film, recently hinted at a massive global marketing campaign for “Ramayana.” With Sony’s involvement, the biggie can match Hollywood’s scale with international press tours, trailers and posters in global languages and strong visibility in multiple countries outside India.
Access to Premium Screens and Formats
With Sony’s long-standing professional relationship with worldwide exhibitors, “Ramayana” will have the chance to secure shows in IMAX screens across the globe, along with Dolby Cinemas and premium large formats.
Recognition among International Audiences
While international cinegoers may not recognize Indian production banners, with a major Hollywood studio coming on board as a distributor, “Ramayana” will find confidence among exhibitors along with extensive media coverage, which will position it as a global tentpole film.
Building Franchise Value
With the film releasing in two parts, Sony could help build anticipation for the next installment and expand merchandising and licensing opportunities in international markets.
Directed by Nitesh Tiwari, “Ramayana” stars Ranbir Kapoor, Yash, Sai Pallavi, Sunny Deol and Ravie Dubey among others. The film is set to hit the screens during the Diwali weekend.
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