Apr 26, 2026 5:26pm IST
Tamil Nadu Film Producers Council Announces Revenue-Sharing Model, Sets 4-Week Theater-to-OTT Window
In a significant move to reshape and streamline the film industry, the Tamil Film Producers Council (TFPC) has taken two crucial decisions regarding production and release strategies.
The council announced that all medium to big-budget films will be made under a ‘revenue sharing’ model between producers and stars.
While this decision aims to reduce the financial burden on producers, it aligns the interests of actors and filmmakers more closely with a film’s box office performance.
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The other vital decision was in context to the recent theatre associations’ demands for an extended eight-week theater-to-OTT window, which the council has rejected in favor of the existing 28-day theatrical window before films premiering on OTT platforms.
These decisions are expected to impact Kollywood, which has not had a particularly good year so far, in a positive way.
While the leak of “Jana Nayagan” is likely to impact its theatrical business, the circulation of BTS footage of “Jailer 2” raised piracy concerns within the industry.
In 2026, no Tamil releases managed to score a century at the domestic box office. However, a shift in fortunes is expected in the coming days with Dhanush’s “Kara” arriving at the box office, followed by Suriya’s “Karuppu” in the month of May.
With schools and colleges shut for summer holidays, Kollywood is expected to enjoy more footfalls of youth and family audiences, which will, hopefully, translate into box office numbers.
While TFPC decisions are expected to be a game-changer for Kollywood, it will be interesting to see whether the other South film industries follow suit.
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