Jun 17, 2026 9:00am IST
Warner Music India Expands Regional Music Footprint Partnering With SVF Entertainment
Warner Music India has announced its expansion in the Bengali music market partnering with SVF Entertainment. This move further strengthens its base in India’s regional markets. SVF Entertainment is one of Eastern India’s biggest entertainment companies in terms of production, distribution and branding. This alliance aims to accelerate the growth of Bengali music and create new opportunities for artists, soundtracks and repertoire to reach audiences across India and around the world.
SVF Entertainment has worked for over three decades across film, television, music and digital content in the state of West Bengal. The company has produced more than 180+ Bengali films, distributed over 1,400 films across multiple languages and built one of the region's most influential music catalogues.
SVF Music, the music arm of SVF Entertainment, also champions original independent music, live concerts, and cross-border musical experiences.
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Jay Mehta, Managing Director, Recorded Music and Publishing, India and SAARC, said: “Through this partnership, we’re strengthening our presence in Eastern India, and creating a pathway for Bengali artists, soundtracks, and stories to reach listeners worldwide. This is a landmark moment for Bengali music and a major step in our mission to take India's regional music to the global stage.”
Mahendra Soni, Co-founder & Director, SVF Entertainment, said: "As audiences increasingly discover regional music beyond linguistic and geographic boundaries, this partnership with Warner Music India gives us an opportunity to take Bengali music to a much wider audience. Together, we can create new opportunities for our artists and repertoire while continuing to support the creative community behind them."
Warner Music India is on a mission to expand the rich regional music ecosystems in the country. So far, they have established their presence in South Indian, Punjabi, Haryanvi and Bhojpuri music. This development further cements the label’s pan-India footprint.
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