Oct 15, 2026 7:09pm IST
‘Bigg Boss’ South Crosses Half A Billion Watch Hours In Viewership In Five Weeks
After Ormax StreamView shared that “Bigg Boss 20” is setting records in viewership, JioStar in a press note stated that the South editions of “Bigg Boss” have crossed 550 million watch hours in just five weeks. This is the highest-ever viewership number recorded by the South Indian editions in history. The reality TV show comes in Tamil, Telugu, Kannada and Malayalam languages.
All the regional editions are hosted by regional superstars like Nagarjuna for “Bigg Boss Telugu Season 10,” “Baththa” actor Vijay Sethupathi for “Bigg Boss Tamil Season 10,” Kiccha Sudeepa for “Bigg Boss Kannada Season 13,” and “Drishyam” star Mohanlal for “Bigg Boss Malayalam Season 8.” The South Indian editions have been packed with drama and actions with some strong contestants facing strong penalties from the makers.
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This time, all the South Indian editions premiered on the same day. It is a landmark moment in the history of “Bigg Boss.” This opening is one of the best for “Bigg Boss” South India edition, with the franchise growing in the region every year by 20%.
The live feed is also seeing strong engagement from audiences. In a note, Krishnan Kutty, Head – Entertainment Business, South Cluster, JioStar, said, "The Bigg Boss phenomenon continues to get bigger with every passing season. Crossing half a billion watch hours in just five weeks is an important milestone, but what is even more encouraging is what sits behind that number. Every season, audiences are spending more time with the franchise, whether through the daily episodes or the 24x7 live feed."
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The show is available on both TV and streaming. Kutty adds, "The simultaneous launch across all four South markets created one shared entertainment moment, while the continued growth in Connected TV consumption reinforces how audience behaviour is evolving. Together, these trends give us tremendous confidence in the long-term strength of the Bigg Boss franchise.”
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