Oct 16, 2026 1:50pm IST
Shah Rukh Khan Fronts UNIFYD Music Festival in UAE; Arijit Singh, Karan Aujla and Sonu Nigam Set To Headline
UNIFYD, a new music festival, has been announced for its debut edition in Abu Dhabi. Indian actor Shah Rukh Khan has shared that it will be held on March 20, 2027, at an outdoor venue called Etihad Live. Top singers from the country, Arijit Singh, Karan Aujla and Sonu Nigam, have been announced as the headliners for the event. The one-day-only gig will be held at Yas Island in the UAE, with an aim to introduce and amplify Indian music to the world.
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Shah Rukh Khan, who has been revealed as a curator for UNIFYD, talks about his vision for the festival, “I’ve spent a lifetime telling stories on screen and watching them bring people together. Music has that same extraordinary power. UNIFYD will unite India’s most incredible artists on a shared stage for the first time. The festival promises to be a true spectacle in terms of its scale, energy, and grandeur.”
Introducing the event, SRK took to his Instagram for an update and wrote, "India’s biggest voices. One extraordinary day. UNIFYD, a music festival like no other. 20 March 2027 | Etihad Live, Abu Dhabi, UAE."
Apart from Arijit Singh, Karan Aujla and Sonu Nigam, the one-day festival will host more than 15 artists across multiple stages.
Etihad Live has the capacity to hold 25,000 to 40,000 audience members at the same time. The music festival has been positioned as a celebration of Indian music and culture for fans from India, the Middle East, and the South Asian community. It has been planned with global ambitions, with a focus on international expansion in the coming years. It is said to be eyeing expansion into new cities and markets around the world.
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