Jul 10, 2026 11:27am IST
Marvel At San Diego Comic-Con 2026: ‘Avengers: Doomsday’, ‘Spider-Man: Brand New Day’ And ‘Wolverine’ Gameplay Revealed!
Marvel is making a triumphant return to San Diego Comic-Con 2026 from Thursday, July 23, through Sunday, July 26, 2026. Taking over the convention floor with two massive new booths (#2329 and #2519), the entertainment giant is bringing an absolute powerhouse lineup of star-studded panels, exclusive comic book giveaways, and interactive fan experiences spanning comics, movies, and video games.
For those headed to Southern California this July, here is a curated hourly guide to the absolute must-see highlights of Marvel's SDCC weekend.
Star-Studded Panels & Hall H Speculation
Marvel is taking over the convention's biggest rooms to drop massive announcements. Make sure to note these dates and times so you don't miss out:
Thursday, July 23, 2026
Marvel’s Wolverine — Deep Cuts (11:15 a.m. - 12:00 p.m. PT | Hall H): Insomniac Games creative leaders and cast members cut deep into the highly anticipated PS5 title.
MARVEL Tōkon: Fighting Souls — Behind the Battle (12:00 p.m. - 12:45 p.m. PT | Hall H): Arc System Works introduces the mechanics and lore of this brand-new fighter.
Marvel Comics: Avengers Armageddon (1:45 p.m. - 2:45 p.m. PT | Room 6A): Writers assemble to discuss the catastrophic comic book event featuring a Latveria-conquered Red Hulk.
Marvel Rivals: Meet the Cast (6:00 p.m. - 7:00 p.m. PT | Room 6BCF): A high-energy Q&A panel featuring the prominent voice talent behind heroes like Moon Knight and Punisher.
Friday, July 24, 2026
Marvel Rivals: Ignite the Summer! (10:15 a.m. - 11:15 a.m. PT | Room 6BCF): NetEase and Marvel Games developers showcase seasonal content like the Hellfire Gala.
Marvel Comics to Screen: X-Men ’97 (2:15 p.m. - 3:15 p.m. PT | Room 6A): A deep dive into the highly anticipated animation secrets of *X-Men '97* Season 2.
Marvel Comics: Next Big Thing (3:30 p.m. - 4:30 p.m. PT | Room 6A): A look at the future of mainstream Marvel titles, including Amazing Spider-Man #1000.
Saturday, July 25, 2026
Marvel Comics: Midnight Universe (1:45 p.m. - 2:45 p.m. PT | Room 6A): Pulling back the curtain on a terrifying, horror-centric alternate reality initiative.
Marvel Fanfare (3:00 p.m. - 4:00 p.m. PT | Room 6A): A panel built for fans, looking into the rich history of House of Ideas storytelling.
Marvel Studios Hall H Presentation (5:30 p.m. - 6:30 p.m. PT | Hall H): The crown jewel of the weekend. Expect surprise celebrity guests and exclusive looks at what's next for the Marvel Cinematic Universe (MCU).
Pro-Tip for Collectors: Many of these panels, specifically Avengers: Armageddon, X-Men '97, Next Big Thing, and the Midnight Universe, will reward fans who stay until the very end with exclusive, limited-edition giveaway comic books and ashcan previews that you cannot get anywhere else.
Related Stories
Interactive Booths and Cosplay Schedules
Beyond the panels, Marvel and its partners are transforming the show floor into a collector's paradise filled with rare merchandise.
The AvengerZ Gift Shop (Booth #2329): Open throughout the convention (July 23–26), your spot for limited pins, variant comics, and discounted Marvel Unlimited bundles.
Wolverine Photo Op: Stop by Booth #2329 daily to wield a pair of Marvel's Wolverine claws and grab a free prequel comic while supplies last.
Daily Cosplay Meet-Ups (Booth #2329 | Check-in: 11:20 a.m. PT | Start: 11:30 a.m. PT):
Thursday, July 23: Avengers Cosplay
Friday, July 24: X-Men Cosplay
Saturday, July 25: Super Heroes vs. Villains Cosplay
Sunday, July 26: Kids Cosplay (Exclusively for fans under 18 years of age)
Experience Marvel Games Off-Site
For those wanting to play the latest titles, skip the crowded convention center and head over to the San Diego Ballroom at the Marriott Marquis San Diego Marina. Open daily from Thursday, July 23, through Sunday, July 26, 2026, from 9:30 a.m. to 7:00 p.m. PT, this off-site hub is a gamer's haven:
MARVEL Future Fight: Face off against World Boss Thanos using Spider-Man to walk away with a commemorative postcard and a code for 550 free in-game crystals.
Marvel Contest of Champions: Test your skills in the brand-new "Towers" game mode, spin a physical prize wheel, or try the high-difficulty challenge to qualify for live, on-stage daily tournaments.
MARVEL Tōkon: Fighting Souls & Marvel Rivals: Play the latest builds, snap photos next to life-sized Storm and Doctor Doom statues, and meet voice actors and developers.
Finally, if you need to cool off anytime between Thursday and Sunday, wander out to Petco Park for the badge-free Magic: The Gathering | Marvel Super Heroes Fan Experience, or relax at the Omni Hotel Lawn with a themed Madripoor Sunrise Slushie next to a massive Proto-Sentinel head.
Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.