Feb 05, 2026 7:55pm IST
MAMI Mumbai Film Festival Launches ‘MAMI Independent’ And Unveils New Brand Identity
Giving cinephiles a surprise, the Mumbai Academy of the Moving Image (MAMI) has today unveiled a new logo and brand identity, marking the beginning of a renewed chapter for one of India’s most prominent and celebrated film organisations. The new branding of MAMI hints at the evolution of the festival, shaped by its community, powered by diverse voices, and driven by the belief that stories connect the human race.
While the renewal of MAMI is a highlight, another major development is the body announcing a new year-round programme designed to provide a vital platform for bold, contemporary independent cinema from India and internationally. The programme will present weekly screenings on the big screen, offering sustained visibility to films that often struggle to find space within mainstream exhibition circuits.
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MAMI Independent represents a significant step towards building a stronger ecosystem for independent cinema. The initiative will provide filmmakers with a platform to present their work to engaged audiences, while fostering meaningful dialogue between filmmakers, cinephiles, industry professionals, and emerging talent. The screenings aim to expand audiences for independent films and create opportunities for discovery, conversation, and potential distribution.
The programme will showcase films that break away from the mould, stories that rise from the margins, challenge conventions, and invite audiences not just to watch, but to feel, question, and reflect. Often created with limited resources but driven by immense passion, these films are frequently overshadowed by the volume of mainstream releases. MAMI Independent seeks to bring them out of the shadows and into the spotlight they deserve.
Beginning 25th February 2026, audiences in Mumbai can attend weekly screenings every Wednesday at 7 p.m. at PVR Lido, Santacruz, featuring a curated selection of independent feature films, documentaries, shorts, and experimental works from India.
Together, the new brand identity and the launch of MAMI Independent mark MAMI’s new step in its dedication towards creative freedom, the discovery of new voices, and the continued positioning of Mumbai as a vital meeting ground for Indian and global cinema.
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