Mar 24, 2026 12:01pm IST
HYBE India Auditions Announced, Hunt For The Next BTS and Katseye From India Begins
Announced today (March 24), The HYBE India auditions marked the South Korean music label’s official entry into India’s talent ecosystem as part of their proven multi-home, multi-genre strategy. In an effort to expand its global artist discovery initiatives, it will localize the artist development approach – known for discovering, training, and building internationally successful acts – for India.
The label has a legacy of shaping artists like pop icons BTS and global girl group KATSEYE, and now, the company is all set to discover and develop the next generation of global stars from India.
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Who can apply: Aspiring music talent from India and the Indian diaspora.
What will selected applicants get? An opportunity to enter the company's world-class training and production ecosystem.
What will the program do? It is designed to nurture artists who can represent India on the global stage.
The initiative is part of HYBE’s larger vision to empower aspiring artists from across the world toward global excellence. The audition’s launch video, unveiled alongside the official poster, captures this journey of talent culminating in a powerful call to step onto the global stage.
The audition will be conducted through a combination of online and offline formats, with in-person auditions planned across key cities including Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Kolkata, Mumbai, and Pune.
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The audition will also have a series of integrated experiences: from on-ground pop-up activations and retail engagements to digital participation, designed to make the audition journey more exciting, accessible, and culturally resonant for young audiences.
Further details regarding audition timelines, eligibility, and participation guidelines will be announced soon across HYBE INDIA’s official platforms.
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