Apr 09, 2026 6:02pm IST
Triptii Dimri Becomes India’s First Ever Victoria’s Secret Brand Ambassador
Victoria’s Secret has models from almost every country from across the globe strutting their stuff in their iconic lingerie. But they have never had a brand ambassador for India. However, Indian-origin models have walked for Victoria's Secret before. British-Indian model Neelam Gill became the first Punjabi model to walk in the Victoria's Secret Fashion Show, both in 2024 and 2025. Ujjwala Raut is recognized as one of the early Indian models to grace the runway. And now actress Triptii Dimri has become the first Indian brand ambassador for the women’s lingerie brand.
The Summer Signature campaign announced today by the brand today, strives to inspire confidence, spark joy, and celebrate sexy and includes comfortable and easy-to-wear lingerie and sleepwear, featuring the brand’s iconic, heritage stripe design.
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The collection embodies the brand’s timeless style, featuring Tripti Dimri’s essence that brings this campaign to life. Speaking of the partnership, Triptii shares, “For me, being sexy is not just about looks, it's about confidence. It's how comfortably you carry yourself. And owning who you truly are."
Victoria’s Secret was founded in 1977 in San Francisco, California, designed as a lingerie store where men could shop comfortably. Inspired by an awkward department store experience, itaimed to create a refined, Victorian-themed atmosphere.
The brand’s name was inspired by Queen Victoria and the refinement of the Victorian era, with "Secret" hinting at what was hidden beneath clothes.
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