Feb 08, 2026 5:10pm IST
Trailer Round-Up at Super Bowl LX: What To Expect and What Not To..
The Super Bowl isn’t just a football game, it is the main-stage for TV ads, and Hollywood knows it. Movie studios don’t care much about the action on the field; they are after those precious 30-second ad spots, aiming to grab the attention of over 100 million people at once.
Now, Super Bowl trailers have become such a big deal that viewers actually look forward to the commercials, treating them like a mini movie event. Everyone’s waiting to catch a glimpse of the next big franchise or see what’s coming soon to theaters. This year, the game lands in Santa Clara, CA. Kickoff’s set for Feb. 8, 6:30 a.m. PST (Feb. 9, 5:00 am IST, Sunday).
In the mix
So, what’s in store for 2026? It’s shaping up to be a heavy night for franchises, lots of sequels, spinoffs and recognizable brands, even if not every big name is showing up. Studios are using the Super Bowl to hype their major late-summer and fall releases, plus a couple of early-year films that need one last push. With all those eyeballs watching, most studios go for “first looks” or quick, punchy teases instead of full trailers, just enough to get fans talking and speculating on social media.
According to the reports several big movies have already locked down Super Bowl slots, while a few others are still just rumors. If you’re keeping score, the confirmed titles are mostly sequels, spinoffs and other big-name properties, no surprise there, since studios love to bet on familiar faces and built-in fan bases.
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Sure shots
Here’s what is basically a sure thing: “The Mandalorian & Grogu” is getting a Super Bowl spot. Disney’s banking on “Star Wars” nostalgia and the cuteness of Grogu to reel in viewers. The trailer will probably blend that space-Western vibe with all the “Star Wars” sights and sounds fans have come to expect.
Steven Spielberg’s "Disclosure Day” is another confirmed pick. It stands out as one of the few originals, a director-driven project in the middle of all these franchises. Details are still under wraps, but you can bet the trailer will play up the movie’s big concept and Spielberg’s knack for suspense. They’re clearly aiming to hook both genre fans and those older viewers who show up for Spielberg’s name alone.
Animation isn’t sitting this one out. The “Minions 3” trailer is going to roll out. No surprise, they have used the Super Bowl to promote family movies before. Expect lots of slapstick and the usual “Despicable Me” silliness, perfect for kids and parents watching together.
Out, but probably about
Paramount’s in the mix too, using the game to push “Scream 7.” Sure, there’s already a trailer online, but the Super Bowl version will be shorter, punchier and probably a lot scarier, just the thing for horror fans and anyone who likes a good jump scare during the game.
And don’t forget “Michael,” the Michael Jackson biopic starring his nephew Jaafar Jackson. Deadline and others say it’s a strong bet for a Super Bowl spot. The trailer will lean into those iconic Jackson songs and footage of his rise, promising something that’s part biography, part concert movie.
Light buzz
Not everything’s set in stone, though. “Toy Story 5” and “The Super Mario Galaxy Movie” are both rumoured to put out visualisers. They’ve got massive built-in audiences, so it wouldn’t be shocking if they snuck into the lineup at the last minute. Still, nothing’s official yet, don’t get your hopes up.
There’s also chatter about a fresh 30-second teaser for Christopher Nolan’s “The Odyssey.” The catch? It might just recycle footage from an earlier AFC Championship spot. If it does show up, expect more of an atmospheric teaser than a proper trailer, just enough to keep people guessing without spoiling anything.
No Marvel!
Now, here’s the big twist this year: Marvel fans will be disappointed. Despite all the talk about “Avengers: Doomsday” and “Spider-Man: Brand New Day,” Marvel Studios is skipping the Super Bowl this time. Reports say they’re holding back their biggest trailers for events like D23, Comic-Con, or their own showcases. If you’re lucky, you’ll see a smaller Marvel tie-in or a Disney+ promo, but if you’re hoping for a massive new MCU trailer, it’s not happening during the game.
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